Belô Café
One recognizable brand. Two locations, each with its own journey.
- My contribution
- Art direction, information architecture and development.
- Delivery
- A business website with a shared homepage and a dedicated page for each location.
the starting point
How do you bring two locations together while keeping their individual character?
Belô brings together two locations: Savassi in Belo Horizonte and Jardins in São Paulo. I designed a shared homepage for the brand, followed by a dedicated journey for each location.
Choose a city and the page brings up its address, opening hours, menu and reservation options. The site’s structure reflects how the two locations actually operate.
01 · structure and interaction
Each location sets its own course.
I kept each location’s offerings in context. Savassi brings together coffee, pastries, brunch and lunch; Jardins offers brunch, dinner and a bar.
Reservations use the channels each team already works with: WhatsApp in Belo Horizonte and Tag.me in São Paulo. The interface directs visitors to the right location and booking channel.
02 · composition and journey
A shared identity. A character of its own at each location.
I carried the typography and color palette across both locations, while changing the photography, introduction and local details. The design connects the pages; the content gives each location its own character.
On the Jardins page, the São Paulo heading sits alongside the façade. The photograph introduces the location, while the text column keeps directions and the menu within reach.
See the site in action.
A recording of the site in use. Play, pause, seek or switch to full screen.
what this project demonstrates
- Architecture
- A shared homepage with dedicated pages that keep each location’s information together.
- Visual consistency
- One visual identity, with distinct photography and content for each location.
- Integration
- Menus and reservations connected to the channels each team already uses.